According to the first European Cyberstudy, the majority of Europeans displaced to a desert island now prefer the networked PC to the telephone or the television set
According to a survey conducted by Roper Starch on behalf of AOL, the Internet is growing explosively in Europe. People are clamoring to finally be connected, and more and more of them want to shop, too. Half of Europeans who are online say that the Internet has become a necessity in their lives. For 62 percent, it has even improved their lives.
Naturally, people were also asked what they would most like to take with them to a desert island: a television, a telephone or a PC with Internet access. Books or newspapers have not even been included in this list. And of course, AOL will be pleased to hear, 62 percent said they wanted a PC connected to the Internet as a more modern Robinson.
However, the survey was not conducted on a European level, as the title European Cyberstudy suggests, but only in France, the UK and Germany. So there may still be one or two European Robinsons who prefer to watch TV or don’t believe that the Internet is important for children, which is what 77 percent of respondents think.
The study speaks very emphatically not of Internet users, but of "consumers", which is the interesting thing for AOL. Emphasis is therefore also placed on the fact that shopping has become an important online activity. more than half had already bought something online (which is actually not very dramatic), and more than 40 percent had done so several times. Because this may not sound so good, it is also pointed out that 68 percent use the Internet to find information about goods.
Since 36 percent of online Europeans had just gone online last year, Michael Lynton, president of AOL, praised the survey as having made it possible to "crystal clear" made that "the online boom in Europe is just getting started. Consumers are going online in record numbers, making the medium an important part of their daily lives." And because AOL has always focused on consumers, they make it clear to existing and future business partners that the Internet is changing people’s shopping behavior. The longer they are online, the more purchases they have made online. On average, new online consumers, to use the language of AOL, spent 85 euros in the three months before the survey, those who have been online for three years spent 125 euros in the same period, and those who have been online for even longer 209 euros.
Whether shopping is as important as AOL would like you to believe is doubtful, except for online banking, which is regularly used by 27 percent of Internet users.. 85 percent of Internet users are looking for information, but it doesn’t have to be information that has anything to do with shopping. 84 percent go online to communicate, and 71 percent to receive messages.
But apparently they did not want to know that exactly. It’s more interesting to hear the reasons why the Internet is good for children from the remaining online refuseniks. 32 percent of parents with a "Online child" – a gentle word – even think that the Internet has improved the quality of their relationships with other family members and friends. 48% say that the Internet is better for their children than television. Allegedly 68 percent want to go online together with their children, which is quite doubtful. It is certainly true that 72 percent think their children have professional advantages if they are familiar with the Internet. On the other hand, 61 percent are convinced that the "Exposure to technology" have a "positive effect on the quality of household chores", may perhaps be a hope.
As for the positive impact of children and the Internet, there are differences. For the Germans, the focus is on the professional benefits (and thus probably also the desire for background), the English tend to believe that the Internet will have a positive effect on household chores, and the French are more strongly – and probably more realistically – impressed by the impact of the Internet on children’s hobbies. On the whole, the French seem to be more inclined to the leisure aspect (entertainment, ICQ and other communication) – or are more likely to admit it. Germans manage their money online or speculate on the stock exchange, while the British are the better e-commerce customers.