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My early interactions with ChatGPT were intriguing, however I understood there needed to be a method to use it at a greater level. I was irritated by the reality that others appeared to be getting much better output than I was getting.
Then I came across the “4 P Process” produced by Rajeev Sajja, SVP of digital marketing and development at Berkshire Hathaway HomeServices Fox and Roach. Considering that executing this procedure, the quality of output we are getting has actually increased, assisting our representatives increase their effectiveness and production.
This post shares the procedure of using his 4 P’s, so you can start triggering ChatGPT like a pro.
The 1 st P means ‘prime’
Consider ChatGPT as an extremely certified assistant. Although this assistant is extremely certified, till you offer particular instructions it will be tough for the assistant to offer you with the outcomes you want.
This is where the “Prime” part of the procedure can be found in. We require to start by sharing information that will assist ChatGPT to carry out for us at the greatest level possible. To break down these actions Sajja uses the acronym of R.I.S.E. to explain the procedure of priming ChatGPT effectively.
R– Function
The “R” in the priming procedure means “Function.” To put it simply, this is the procedure of informing ChatGPT the function you desire it to handle. Here are a couple of examples of various functions.
If you were trying to find support with marketing a listing, the function part for this job may be something like this:
Serve as a marketer with experience focusing on marketing homes for sale.
If you were trying to find support for list building posts for social networks, the function part may be something like this:
Serve as a social networks specialist with experience developing material that produces leads genuine estate representatives.
If you were trying to find support in composing an MLS description for a brand-new noting the function part may be something like this:
Serve as a professional copywriter with experience composing MLS descriptions for homes for sale.
I– Input
The “I” means “Input.” This is the procedure of providing information that will assist ChatGPT to offer you with the ideal output. Here are a couple of examples of various inputs.
If you were trying to find support with marketing a listing, the input part may be:
This subject home lies at[address] It consists of [list of amenities].
If you were trying to find support for list building posts for social networks, the input part may be:
Compose an SEO-optimized Instagram post targeting novice property buyer potential customers in [your city].
If you were trying to find support in composing an MLS description for a brand-new noting the input part may be:
Compose an MLS description for the home situated at[address] The features for this home consist of 4 bed rooms, 3 restrooms, an open layout, renovated kitchen area, and an outside home in the personal yard with a swimming pool and outside kitchen area.
The more input you offer, the much better the output.
S– Specifics
The “S” means “Specifics.” To put it simply, this is the procedure of defining the kinds of outputs you are trying to find ChatGPT to offer. Here are a couple of examples of various specifics.
If you were trying to find support with marketing a listing, the specifics part may be:
Supply me with an e-mail highlighting this home for potential purchasers in my database, in addition to a script for an Instagram Reel.
If you were trying to find support for list building posts for social networks, the specifics part may be:
I ‘d like this post to highlight 3 factors purchasing a home is a much better choice than leasing.
If you were trying to find support in composing an MLS description for a brand-new listing, the function part may be:
This MLS description must have [maximum number of words for MLS descriptions in your MLS] words and be composed in a conversational tone (or whatever tone you may want like high-end, expert, and so on).
E– Expectation
The “E” means “Expectation.” To put it simply, exist expectations you have for the output it supplies or the outcomes of what it is that you are asking it to produce? Here are a couple of examples of various expectations:
If you were trying to find support with marketing a listing, the expectation part may be:
I ‘d like for the e-mail to have a strong call to action for the recipient to react for extra information.
If you were trying to find support for list building posts for social networks, the expectation part may be:
I ‘d like this post to have a strong call to action for present tenants to connect for information on a novice property buyer program where they might have the ability to receive an one hundred percent loan and their home mortgage payment may be less monthly than their lease.
If you were trying to find support in composing an MLS description for a brand-new listing, the expectation part may be:
Make certain this MLS description is certified with the Fair Real Estate Act which it does not breach the Realty Settlement Procedures Act (RESPA).
The 2 nd P means ‘timely’
Prompting is the procedure of bringing the “Prime” part together and making the demand with ChatGPT. So, for this “Trigger” part I’ll use all the examples above from the R.I.S.E. procedure, integrated to provide examples of triggers.
If you were trying to find support with marketing a listing, the complete timely may wind up appearing like this:
Serve as a marketer with experience focusing on marketing homes for sale. This subject home lies at[location] It consists of[list of amenities] Supply me with an e-mail highlighting this home for potential purchasers in my database. I ‘d like for the e-mail to have a strong call to action for the recipient to react back for extra information.
If you were trying to find support for list building posts for social networks, the complete timely may wind up appearing like this:
Serve as a social networks specialist with experience developing material that produces leads genuine estate representatives. Compose an SEO enhanced Instagram publish targeting novice property buyer potential customers in[your city] I ‘d like this post to highlight 3 factors purchasing a home is a much better choice than leasing. I ‘d like this post to have a strong call to action for present tenants to connect for information on a novice property buyer program where they might have the ability to receive an one hundred percent loan and their home mortgage payment may be less monthly than their lease.
If you were trying to find support in composing an MLS description for a brand-new listing, the last timely may appear like this:
Serve as a professional copywriter with experience composing MLS descriptions for homes for sale. Compose an MLS description for the home situated at[address] The features for this home consist of 4 bed rooms, 3 restrooms, an open layout, renovated kitchen area, and an outside home in the personal yard with a swimming pool and outside kitchen area (the more input you offer, the much better the output). This MLS description must have [maximum number of words for MLS descriptions in your MLS] words and be composed in a conversational tone (or whatever tone you may want like high-end, expert, and so on). Make certain this MLS description is certified with the Fair Real Estate Act which it does not breach the Realty Settlement Procedures Act (RESPA).
The 3 rd P means ‘polish’
ChatGPT is great, however it isn’t best. The output it supplies must constantly be looked for compliance with Fair Real estate and RESPA (even if you asked it to be certified). You are eventually accountable for anything you publish or release, so the “Polish” part of the procedure includes verifying what ChatGPT offered you for compliance.
It ought to likewise be customized to your voice and how you would generally speak. The guideline I utilize seeks reading what it has actually produced, I ask myself if I would fairly speak because tone or design. If the response is no, then I make adjustments.
As soon as you have actually polished what ChatGPT offered, we’re now prepared to transfer to the most vital action.
The 4 th P means ‘release’
Publishing is the procedure of putting the very first 3 “P’s” to work. Till something is released or used absolutely nothing can occur. Make certain you rely on the procedure and do not stumble right before crossing the objective line. Press send out on that e-mail or release on that post.
Following Rajeev Sajja’s “4 P’s Process,” we have actually drastically increased our effectiveness and efficiency utilizing ChatGPT. Check it yourself and I’m positive you’ll see outcomes too.
I do not think AI and ChatGPT will ever change expert realty representatives, however I do think representatives who efficiently use this innovation will definitely surpass the representatives that do not.
Rajeev Sajja and Jimmy Citizen cohost the Realty AI Flash Podcast that introduced with the very first episodes today. The podcast is devoted to assisting realty representatives use AI at the greatest level possible to grow their companies. It can be discovered on all podcast streaming services.